Wilson proudly participated as the Official Ball Partner of Novibet 3on3 Road to Glory 2026, one of Greece’s leading street basketball events, held at Kotzia Square in the heart of Athens.
Throughout the tournament, official Wilson basketballs were used in every game, reinforcing the brand’s long-standing connection with the sport. Wilson also engaged visitors through an interactive activation, inviting basketball fans to take part in skill challenges and win exclusive Wilson prizes.
Among the event’s highlights were the iconic Larry O’Brien Championship Trophy and the presence of NBA Hall of Famer Gary Payton, offering visitors a unique and authentic NBA experience.
Through its participation in Novibet 3on3 Road to Glory 2026, Wilson further strengthened its presence within the Greek basketball community, promoting the values of the game while creating meaningful engagement with athletes, basketball enthusiasts and consumers.
