More than 31,000 visitors attended BeWell Festival 2026, the largest fitness, wellness and wellbeing event in Greece, held at the OAKA Olympic Sports Complex. The event once again demonstrated its growing momentum and highlighted the increasing public interest in exercise, health and overall wellbeing.
TECHNOGYM participated for the second consecutive year as a Gold Sponsor, creating a comprehensive wellness and performance experience that showcased the brand’s connected ecosystem and its philosophy around personalized training, assessment and digital engagement.
The booth was divided into two distinct experience zones. In the first area, visitors had the opportunity to complete an assessment through the Technogym Checkup and discover their personal Wellness Age™, gaining a comprehensive understanding of their physical condition through measurements evaluating key indicators such as strength, balance, mobility and functional capacity. Visitor engagement was exceptionally high, making the Technogym Checkup one of the most popular touchpoints of our presence at the festival.
In the second area, SkillX Classes powered by TeamGo™ were delivered by Technogym Master Trainers Christos Kokkosis and Dimitris Kotsos, introducing attendees to the next generation of connected group training experiences. Through dynamic workouts combining strength, endurance and a high level of interaction, participants had the opportunity to experience firsthand the capabilities of the new TeamGo™ and discover how technology can elevate the group training experience.
A key element of TECHNOGYM’s participation was that both registration for the SkillX Classes and booking appointments for the Technogym Checkup were managed exclusively through a dedicated environment within the Technogym App, developed specifically for BeWell Festival. Through this process, visitors were able to interact directly with the Technogym digital ecosystem, while experiencing firsthand the company’s ability to deliver a fully connected journey that seamlessly integrates assessment, training and digital engagement into a single platform.
TECHNOGYM’s participation at BeWell Festival 2026 significantly strengthened the brand’s visibility among a highly relevant audience consisting of fitness enthusiasts, athletes and individuals with a strong interest in the wellness lifestyle. At the same time, it provided another valuable opportunity to showcase the capabilities of Technogym’s connected wellness ecosystem, reinforcing the brand’s strategic positioning around technology, personalization and the creation of comprehensive wellness experiences.
The strong response from visitors to both the Technogym Checkup and the SkillX Classes confirmed the growing importance of data-driven wellness experiences and connected training solutions, further highlighting Technogym’s role as a pioneer in designing experiences that combine assessment, training and technology within a single wellness ecosystem.
