KIKO MILANO, Italy’s No. 1 makeup brand, is now an official supporter of the Greek Olympic Torch Relay, taking on the responsibility for the makeup of the priestesses and kouroi during the Olympic Flame Lighting Ceremony in Ancient Olympia, as well as the Flame Handover Ceremony at the Panathenaic Stadium.
The top team of KIKO MILANO Make-Up Artists created the ceremonial looks in a unique preparation leading up to the moment the Flame is born, a rare opportunity to stand close to the creation of the light that unites nations.
KIKO MILANO will continue to support the institution for the next four years, backing the official activities leading up to the Los Angeles 2028 Olympic Games. At the same time, the brand is strengthening its international presence at major cultural and sporting events: in Italy, it is an official sponsor of Milano Cortina 2026, reaffirming its commitment to moments that blend tradition, craftsmanship, and beauty.
In Greece, KIKO MILANO, currently operates 34 stores, while continuing its dynamic expansion in Cyprus, Bulgaria, Romania, and the Czech Republic.