The celebration of One Salonica Outlet Mall’s 11th anniversary culminated in a Safari-inspired Fashion Show for a good cause, bringing together fashion, entertainment and community engagement in a unique experience open to the public.
Transforming its first floor into a vibrant jungle-inspired runway, One Salonica showcased summer looks from leading brands, creating an immersive fashion experience that reflected the spirit of this year’s anniversary campaign.
Built around the concept “Shopping that Gives Back”, the 11 Years One Salonica celebration combined retail, experiences and social contribution, supporting the important work of Make-A-Wish Greece.
The Fashion Show marked the grand finale of a month-long programme of anniversary activities, including the “Shop, Give & Win” giveaway, family-focused experiential activations, special promotions across participating brands and purpose-driven initiatives designed to engage visitors while creating a positive social impact.
By connecting shopping with meaningful experiences and community involvement, One Salonica once again reinforced its position as the leading outlet mall in Southeastern Europe, delivering a celebration that extended far beyond retail.
The campaign concluded with an anniversary gathering attended by partners and stakeholders, celebrating eleven years of growth.
